Estimate your potential Google Ads earnings based on impressions, CTR, and CPC
Each time an ad is displayed on your website, it counts as one impression. More impressions mean more potential for clicks.
The percentage of impressions that result in clicks. A higher CTR means visitors find your ads relevant and engaging.
The amount you earn each time a visitor clicks an ad. CPC varies by niche, ad quality, and advertiser competition.
Place ads where they're most visible - above the fold, within content, and at the end of articles.
Ensure your site is mobile-friendly as over 50% of traffic comes from mobile devices.
Create content around keywords with higher advertiser competition for better CPC rates.
Target visitors from high-income countries who tend to generate higher CPCs.
High-quality, engaging content keeps visitors on your site longer and increases ad exposure.
Try different ad formats (display, in-article, matched content) to see what performs best.
Use our AdSense calculator regularly to track your performance and identify opportunities for growth.
Calculate Again